Our Story

Studio Optix is the ultimate destination for all of your optical needs. Located in the heart of New York City at Rockefeller Center, home to NBC Studios, our full-service optometric practice and optical boutique proudly serves clients from Saturday Night Live and The Today Show as well as tourists and loyal Manhattanites.

From routine eye examinations and contact lens fittings to emergency eye care for infections, allergies, and dry eyes, Dr. Cassel and associates provide exceptional care.

A collection of more than 5,000 frames makes Studio Optix a New York optical destination for Hollywood prop masters and eyewear enthusiasts alike. Our doctors and opticians strive to make you see and look your best!

Meet The Doctors

Dr. Mitchell Cassel

Dr. Mitchell Cassel received both a B.S Degree and Doctorate of Optometry from the Pennsylvania College of Optometry after completing a B.S. Degree in Biology at Lehigh University.

Dr. Brandon Butler

A native Californian, Dr. Brandon Butler earned his Doctorate of Optometry and Physiological Optics degrees from UC Berkeley School of Optometry.

Dr. Sarah Klibanoff

Dr. Sarah Klibanoff has been practicing with Studio Optix since 2002. She graduated from Queens College summa cum laude and from SUNY Optometry School with top honors. Dr. Klibanoff was also inducted into Beta Sigma Kappa, the Optometric Honor Society.

On The
Big Screen

Studio Optix is a destination for Hollywood prop masters for our unparalleled selection of eyewear. We also work closely with leading makeup artists to provide special effects contact lenses.